Legal Guest Posts in the United States
US lawyer advertising is regulated state by state, so a nationally distributed legal article is governed by the rules of every state where the firm is admitted and read.
Direct answer
A legal guest post aimed at the United States is governed by the rules that apply where the readers are, not where the publisher is hosted. In this market that means FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, written in English, on domains where .com (a .us ccTLD exists but is rarely used editorially) carries the local signal. US lawyer advertising is regulated state by state, so a nationally distributed legal article is governed by the rules of every state where the firm is admitted and read.
What this page does not claim
There is no publisher count on this page, and there will not be one until the number is real and we can show you where it came from. LinkersPro is early. What is described here is the process a legal placement in the United States placement goes through when one is bought — the payment is held, a crawler checks four specific things, and the publisher is paid only after all four pass.
If nothing matching your brief exists in the marketplace today, the search will say so rather than offer you something adjacent. That is the intended behaviour. Tell us what you are looking for and we will say plainly whether we can fill it.
What changes here
Three things that are specific to legal placements in the United States.
The rules are the state's, not the ABA's
The ABA Model Rules are a template; each state adopts its own version. Rules on advertising, solicitation, required disclaimers and permissible claims vary in ways that matter, and the firm's admitting state governs.
Some states require specific labelling
Several states require attorney communications to carry an advertising label or a specific disclaimer. Publishers trim boilerplate as a matter of course, so the notice has to be in the brief as a non-negotiable rather than appended to a draft.
Referral and fee-sharing rules can reach the arrangement itself
Where a placement is structured as anything resembling a referral or a share of fees, professional-conduct rules on fee division with non-lawyers come into play. That is a question about the commercial structure, not the copy.
Put this in the brief
Name the states the firm is admitted in and draft the disclaimer to the strictest of them. Mark the attorney-advertising notice as mandatory text in the brief, because publishers trim boilerplate as a matter of routine and the firm answers for its absence.
US market
How paid content works in the United States.
FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials
The Federal Trade Commission's Endorsement Guides require a material connection between an endorser and a brand to be disclosed clearly and conspicuously. Since October 2024 the Commission has also had an enforceable rule specifically covering consumer reviews and testimonials, which reaches buying positive reviews and presenting non-independent endorsements as independent. Both attach to the communication, so a sponsored article is inside their scope even though the format is editorial. The disclosure obligation is the publisher's, but the brand supplying the content is not a bystander.
Language and anchor mechanics
American spelling and punctuation conventions differ enough from British ones that an unadapted draft reads as imported, and editors notice. Anchor phrasing should use the American term for the thing being sold — attorney rather than solicitor, cell phone rather than mobile, apartment rather than flat — because that is what the reader would search for and what the surrounding sentence will use.
Domains: .com (a .us ccTLD exists but is rarely used editorially).
General information, not legal advice. The legal overview covers the failure modes, publisher checks and anchor strategy that travel across every market.
Checked before the publisher is paid
LiveIndexedAttributeAnchor and targetGoogle holds the overwhelming share of US search, so indexation in Google's index is the check that matters. LinkersPro asks Google's URL Inspection API directly; a page that ranks in a scraped results page but is not in the index is not a page you have bought anything on.
What each check actually doesFAQ
Legal Guest Posts in the United States — the question that comes up.
Do I need a different disclaimer for each state?
Potentially, and a single article read nationally cannot easily satisfy every variant. The usual resolution is to draft to the strictest applicable state and confirm with the firm's ethics counsel, rather than to hope national distribution goes unnoticed.
Legal in other markets
Legal in the United Kingdom
The CAP Code, administered by the Advertising Standards Authority
Legal in Canada
Competition Act deceptive marketing provisions, and Ad Standards' code
Legal in Australia
Australian Consumer Law, enforced by the ACCC
Legal in India
Consumer Protection Act 2019, the CCPA's endorsement and dark-pattern guidelines, and ASCI's code
Other niches in the United States
Finance in the United States
finance brands
SaaS in the United States
SaaS companies
Health in the United States
health and wellness brands
Real Estate in the United States
property businesses
Ecommerce in the United States
online retailers
Travel in the United States
travel brands
Home Services in the United States
home service businesses
Place in the United States with a receipt, not a screenshot.
Search for legal publishers reaching the United States, brief them against FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, and let the payment sit until a crawler confirms the link is live, indexed, correctly attributed and correctly anchored.