Free tools

Tools that give you a number, not an opinion

Both of these measure something and show their working. Neither tells you what will happen to your search results, because nobody honestly can.

Anchor text profiler

Paste a URL. See how its outbound links are anchored — branded, keyword, generic, a bare address, or no text at all — with counts, percentages and the rel attribute on each one.

Every count and percentage free. An account itemises which anchor is which.

Backlink decay calculator

Your link count, your observed monthly loss rate, your replacement cost. Get survivors, rebuild cost, and what each link that is still standing actually cost you.

Entirely free, entirely in your browser. Nothing you type leaves the page.

Publishers who connect Search Console also get a free indexation check on their own domains, which asks Google’s URL Inspection API directly which of their pages are indexed. It needs a connected property to say anything, so it lives in the publisher side of the product.