Finance Guest Posts in the United States
US financial promotion is split across a federal securities regime and a state-by-state layer, and which one governs your article depends on what you are selling rather than on where the publisher is.
Direct answer
A finance guest post aimed at the United States is governed by the rules that apply where the readers are, not where the publisher is hosted. In this market that means FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, written in English, on domains where .com (a .us ccTLD exists but is rarely used editorially) carries the local signal. US financial promotion is split across a federal securities regime and a state-by-state layer, and which one governs your article depends on what you are selling rather than on where the publisher is.
What this page does not claim
There is no publisher count on this page, and there will not be one until the number is real and we can show you where it came from. LinkersPro is early. What is described here is the process a finance placement in the United States placement goes through when one is bought — the payment is held, a crawler checks four specific things, and the publisher is paid only after all four pass.
If nothing matching your brief exists in the marketplace today, the search will say so rather than offer you something adjacent. That is the intended behaviour. Tell us what you are looking for and we will say plainly whether we can fill it.
What changes here
Three things that are specific to finance placements in the United States.
The Marketing Rule changed what an endorsement is
The SEC's marketing rule for registered investment advisers, in force since 2021, permits testimonials and endorsements that were previously off-limits, but conditions them on disclosure of compensation and material conflicts. A guest post promoting an adviser is much more likely to be an endorsement under that rule than a generic article, and the disclosure has to be in the piece.
FINRA-supervised firms cannot treat an article as informal
For broker-dealers, communications with the public fall under FINRA's content standards and, depending on the audience, its filing and principal-approval requirements. A sponsored article is a retail communication. That is a workflow constraint on the brief, not a footnote.
State regulators add a second surface
State securities administrators, state banking departments and state attorneys general each police financial advertising within their borders, and a nationally distributed article reaches all of them. National reach is the thing that makes US finance placements powerful and the thing that multiplies the compliance surface.
Put this in the brief
Name the registration status of the entity being promoted and the states it is registered in, because that decides which disclosure the article needs. Attach the compliance reviewer's name and the date they must receive the draft by, ahead of the publisher's deadline rather than after it.
US market
How paid content works in the United States.
FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials
The Federal Trade Commission's Endorsement Guides require a material connection between an endorser and a brand to be disclosed clearly and conspicuously. Since October 2024 the Commission has also had an enforceable rule specifically covering consumer reviews and testimonials, which reaches buying positive reviews and presenting non-independent endorsements as independent. Both attach to the communication, so a sponsored article is inside their scope even though the format is editorial. The disclosure obligation is the publisher's, but the brand supplying the content is not a bystander.
Language and anchor mechanics
American spelling and punctuation conventions differ enough from British ones that an unadapted draft reads as imported, and editors notice. Anchor phrasing should use the American term for the thing being sold — attorney rather than solicitor, cell phone rather than mobile, apartment rather than flat — because that is what the reader would search for and what the surrounding sentence will use.
Domains: .com (a .us ccTLD exists but is rarely used editorially).
General information, not legal advice. The finance overview covers the failure modes, publisher checks and anchor strategy that travel across every market.
Checked before the publisher is paid
LiveIndexedAttributeAnchor and targetGoogle holds the overwhelming share of US search, so indexation in Google's index is the check that matters. LinkersPro asks Google's URL Inspection API directly; a page that ranks in a scraped results page but is not in the index is not a page you have bought anything on.
What each check actually doesFAQ
Finance Guest Posts in the United States — the question that comes up.
Does a US finance guest post need a compliance review before publication?
If the firm is registered with the SEC, a state securities regulator or FINRA, then almost certainly yes, and the review has to happen before the publisher's deadline rather than after the draft is filed. Build the review into the schedule; it is the single most common reason a US finance placement misses its window.
Finance in other markets
Finance in the United Kingdom
The CAP Code, administered by the Advertising Standards Authority
Finance in Germany
Trennungsgebot — the separation requirement in German press and media law
Finance in Canada
Competition Act deceptive marketing provisions, and Ad Standards' code
Finance in Australia
Australian Consumer Law, enforced by the ACCC
Finance in India
Consumer Protection Act 2019, the CCPA's endorsement and dark-pattern guidelines, and ASCI's code
Other niches in the United States
SaaS in the United States
SaaS companies
Health in the United States
health and wellness brands
Legal in the United States
law firms
Real Estate in the United States
property businesses
Ecommerce in the United States
online retailers
Travel in the United States
travel brands
Home Services in the United States
home service businesses
Place in the United States with a receipt, not a screenshot.
Search for finance publishers reaching the United States, brief them against FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, and let the payment sit until a crawler confirms the link is live, indexed, correctly attributed and correctly anchored.