Ecommerce Guest Posts in the United States
The US now has an enforceable rule specifically about reviews and testimonials, which changes what a paid product article may look like rather than merely how it should be labelled.
Direct answer
A ecommerce guest post aimed at the United States is governed by the rules that apply where the readers are, not where the publisher is hosted. In this market that means FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, written in English, on domains where .com (a .us ccTLD exists but is rarely used editorially) carries the local signal. The US now has an enforceable rule specifically about reviews and testimonials, which changes what a paid product article may look like rather than merely how it should be labelled.
What this page does not claim
There is no publisher count on this page, and there will not be one until the number is real and we can show you where it came from. LinkersPro is early. What is described here is the process a ecommerce placement in the United States placement goes through when one is bought — the payment is held, a crawler checks four specific things, and the publisher is paid only after all four pass.
If nothing matching your brief exists in the marketplace today, the search will say so rather than offer you something adjacent. That is the intended behaviour. Tell us what you are looking for and we will say plainly whether we can fill it.
What changes here
Three things that are specific to ecommerce placements in the United States.
The reviews rule is a rule, not guidance
The FTC's rule on consumer reviews and testimonials took effect in October 2024 and carries civil penalties. It reaches buying positive reviews, misrepresenting insider reviews as independent, and suppressing negative ones.
Made in USA and pricing claims are separately policed
The FTC enforces specific standards on origin claims and on reference pricing. Product copy in an article inherits both.
State-level pricing and subscription rules add a layer
Several states regulate automatic renewal and negative-option offers with their own disclosure requirements. Where a placement promotes a subscription product, those requirements follow the promotion.
Put this in the brief
Require the disclosure the FTC rules expect, positioned where a reader sees it before the recommendation. If the article quotes a price or a subscription offer, confirm the renewal terms are stated the way the applicable state rules require.
US market
How paid content works in the United States.
FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials
The Federal Trade Commission's Endorsement Guides require a material connection between an endorser and a brand to be disclosed clearly and conspicuously. Since October 2024 the Commission has also had an enforceable rule specifically covering consumer reviews and testimonials, which reaches buying positive reviews and presenting non-independent endorsements as independent. Both attach to the communication, so a sponsored article is inside their scope even though the format is editorial. The disclosure obligation is the publisher's, but the brand supplying the content is not a bystander.
Language and anchor mechanics
American spelling and punctuation conventions differ enough from British ones that an unadapted draft reads as imported, and editors notice. Anchor phrasing should use the American term for the thing being sold — attorney rather than solicitor, cell phone rather than mobile, apartment rather than flat — because that is what the reader would search for and what the surrounding sentence will use.
Domains: .com (a .us ccTLD exists but is rarely used editorially).
General information, not legal advice. The ecommerce overview covers the failure modes, publisher checks and anchor strategy that travel across every market.
Checked before the publisher is paid
LiveIndexedAttributeAnchor and targetGoogle holds the overwhelming share of US search, so indexation in Google's index is the check that matters. LinkersPro asks Google's URL Inspection API directly; a page that ranks in a scraped results page but is not in the index is not a page you have bought anything on.
What each check actually doesFAQ
Ecommerce Guest Posts in the United States — the question that comes up.
Does the FTC reviews rule apply to a sponsored article?
If the article presents a favourable assessment of a product and the commercial connection is not disclosed, the substance the rule addresses is present regardless of whether the page is called a review. The format is not the test.
Ecommerce in other markets
Ecommerce in the United Kingdom
The CAP Code, administered by the Advertising Standards Authority
Ecommerce in Germany
Trennungsgebot — the separation requirement in German press and media law
Ecommerce in Canada
Competition Act deceptive marketing provisions, and Ad Standards' code
Ecommerce in Australia
Australian Consumer Law, enforced by the ACCC
Ecommerce in India
Consumer Protection Act 2019, the CCPA's endorsement and dark-pattern guidelines, and ASCI's code
Other niches in the United States
Finance in the United States
finance brands
SaaS in the United States
SaaS companies
Health in the United States
health and wellness brands
Legal in the United States
law firms
Real Estate in the United States
property businesses
Travel in the United States
travel brands
Home Services in the United States
home service businesses
Place in the United States with a receipt, not a screenshot.
Search for ecommerce publishers reaching the United States, brief them against FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, and let the payment sit until a crawler confirms the link is live, indexed, correctly attributed and correctly anchored.