Health Guest Posts in the United States
US health advertising is policed by two agencies with different remits, and the FTC's substantiation standard is the one that catches ordinary marketing copy.
Direct answer
A health guest post aimed at the United States is governed by the rules that apply where the readers are, not where the publisher is hosted. In this market that means FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, written in English, on domains where .com (a .us ccTLD exists but is rarely used editorially) carries the local signal. US health advertising is policed by two agencies with different remits, and the FTC's substantiation standard is the one that catches ordinary marketing copy.
What this page does not claim
There is no publisher count on this page, and there will not be one until the number is real and we can show you where it came from. LinkersPro is early. What is described here is the process a health placement in the United States placement goes through when one is bought — the payment is held, a crawler checks four specific things, and the publisher is paid only after all four pass.
If nothing matching your brief exists in the marketplace today, the search will say so rather than offer you something adjacent. That is the intended behaviour. Tell us what you are looking for and we will say plainly whether we can fill it.
What changes here
Three things that are specific to health placements in the United States.
Health claims need competent and reliable scientific evidence
The FTC's health products compliance guidance sets the substantiation standard for health-related claims in advertising, and it is evidence-based rather than opinion-based. A claim in a guest post needs the same support it would need in a television advertisement.
Disease claims can change a product's regulatory status
Claiming that a product diagnoses, treats, prevents or cures a disease can make it a drug under FDA rules regardless of how it is sold. That is a product classification consequence created by marketing copy, which is why publishers' legal teams strip those sentences.
State attorneys general enforce independently
National distribution exposes a health article to state consumer-protection enforcement in every state where it is read, and state AGs have been notably active on health claims.
Put this in the brief
List every claim the article may make and the evidence supporting each one, in the brief, before a word is written. Mark any sentence implying a product diagnoses, treats, prevents or cures a condition as prohibited unless counsel has cleared it specifically.
US market
How paid content works in the United States.
FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials
The Federal Trade Commission's Endorsement Guides require a material connection between an endorser and a brand to be disclosed clearly and conspicuously. Since October 2024 the Commission has also had an enforceable rule specifically covering consumer reviews and testimonials, which reaches buying positive reviews and presenting non-independent endorsements as independent. Both attach to the communication, so a sponsored article is inside their scope even though the format is editorial. The disclosure obligation is the publisher's, but the brand supplying the content is not a bystander.
Language and anchor mechanics
American spelling and punctuation conventions differ enough from British ones that an unadapted draft reads as imported, and editors notice. Anchor phrasing should use the American term for the thing being sold — attorney rather than solicitor, cell phone rather than mobile, apartment rather than flat — because that is what the reader would search for and what the surrounding sentence will use.
Domains: .com (a .us ccTLD exists but is rarely used editorially).
General information, not legal advice. The health overview covers the failure modes, publisher checks and anchor strategy that travel across every market.
Checked before the publisher is paid
LiveIndexedAttributeAnchor and targetGoogle holds the overwhelming share of US search, so indexation in Google's index is the check that matters. LinkersPro asks Google's URL Inspection API directly; a page that ranks in a scraped results page but is not in the index is not a page you have bought anything on.
What each check actually doesFAQ
Health Guest Posts in the United States — the question that comes up.
Can a US health guest post cite a study to support a claim?
Citing a study is not the same as substantiating a claim. The standard asks whether the evidence is competent and reliable for the specific claim being made, in the population it is made about. A single small study cited in an article is frequently not that.
Health in other markets
Health in the United Kingdom
The CAP Code, administered by the Advertising Standards Authority
Health in Germany
Trennungsgebot — the separation requirement in German press and media law
Health in Canada
Competition Act deceptive marketing provisions, and Ad Standards' code
Health in Australia
Australian Consumer Law, enforced by the ACCC
Health in India
Consumer Protection Act 2019, the CCPA's endorsement and dark-pattern guidelines, and ASCI's code
Other niches in the United States
Finance in the United States
finance brands
SaaS in the United States
SaaS companies
Legal in the United States
law firms
Real Estate in the United States
property businesses
Ecommerce in the United States
online retailers
Travel in the United States
travel brands
Home Services in the United States
home service businesses
Place in the United States with a receipt, not a screenshot.
Search for health publishers reaching the United States, brief them against FTC Endorsement Guides and the Rule on Consumer Reviews and Testimonials, and let the payment sit until a crawler confirms the link is live, indexed, correctly attributed and correctly anchored.